Data Governance and Data Management Leader
I make data in fast-growing companies trustworthy and usable.
Eleven years building data functions in high-growth Indonesian companies, from a ride-hailing super-app to an agri-tech scale-up and now a farmers' cooperative. At the scale-up I led company-wide data governance: verified company metrics, data policy, data quality, and personal-data and access governance under Indonesia's PDP Law. At the cooperative I built the end-to-end data environment on Google Workspace.
I am known as a data translator. I set policy with leadership, product, finance, legal, and HR teams, and I build the tools, dashboards, and SOPs that make the policy work.
Case Studies
Each one covers the problem, the decisions and why, what happened, and what I would do differently today. Visuals use synthetic data; company details stay out.
Setting the standard
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One definition per number, for the whole company
The same metric meant different things in different reports. A short approval path gave each company metric one owner and one written definition.
9metrics approved by the executive committee -
From fixing data problems to setting the standards
How a small governance team stopped fixing issues one by one and started making the policies product, engineering and business teams work by.
90day target (one quarter) for delivering each new data policy -
Finding the analysts outside the data team
BI activity logs and weighted criteria, designed with People & Culture, to spot the people already doing analysis in other teams.
14people trained and brought into BI and data science roles -
Data quality starts at product design
Data requirements written into the PRD and turned into automated checks, piloted with engineering squads.
9 of 10pilot users backed continuing it
Building it myself
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Record-keeping that follows how the business works
AppSheet apps as the system of record for sales, purchasing, operations and accounting across feed, fish and seed.
15field agents on the app, plus admins and finance -
From transaction to dashboard, without a big platform bill
Google Workspace, AppSheet, and Apps Script as a layered stack, with an official definition for every number on the dashboard.
3 → 1transaction sources into one source of truth
Teaching & community
I teach and share practical data knowledge from the basics: data logic, record structure, and how data relates, with Google Sheets as the practice ground. You can try the free 12-question self-assessment, which suggests what to learn next.